Amid the start of COVID-19, The Fresno Area Hispanic Foundation launched virtual cohort programs: Latinapreneur (Spanish) and Womanpreneur (English) to specifically help minority women owners pivot during the crisis by helping them market their products and services using online platforms to create resilience to survive during the pandemic.
Since the program's launch, more than 1,000+ women entrepreneurs have completed the online training. The Fall 2023 cohort will start September 5 for Latinapreneur and October 3 for Womanpreneur.
The Program's Objective
The program's objective is to build capacity in Marketing, Financial Wellness, and other business development fundamentals during the initial stages of their business. The 8-week program is designed to assist women entrepreneurs with creating a strategic business plan and implementing digital platforms in their day-to-day operations to increase their online presence and overall sales. Each participant receives 16 hours of business consulting and training to generate growth in sales and job creation.