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SPONSORSHIP OPPORTUNITIES
FIESTAS PATRIAS Downtown Fresno - Presented by Fiestas DEL VALLE 2025, is more than a celebration; it’s a cultural homecoming in the heart of Downtown Fresno. Held during National Hispanic Heritage Month, this annual tradition honors the independence of Mexico and other Latin American nations. It uplifts the rich diversity of Latino cultures that shape our region.
From its early roots in 1941 to today, Fresno’s Fiestas Patrias celebration has grown into a vibrant, multigenerational expression of identity, pride, and resilience. As our communities face complex realities, such as economic uncertainty, shifting policies, and rising fear, we remain committed to joy, visibility, and togetherness.
Fiestas del Valle believes in the power of culture to comfort, inspire, and unite. We invite community members, leaders, and partners to join us as sponsors to celebrate freedom, amplify culture, and create a space where everyone feels seen, safe, and celebrated.
By becoming a sponsor, you are not only supporting an unforgettable event but also helping write a story of strength, unity, and joy when our community
needs it most.
SCHEDULE
DATE: Sunday, September 20, 2026 LOCATION: Downtown Fresno (Mariposa Plaza and surrounding streets) 11:00 AM - Parade 12:00 PM - Opening Ceremony 1:00 - 8:00 PM - Live Performances, Festival Activities, Food Vendors, Family Area and Cultural Programing
SPONSORSHIP OPPORTUNITIES

ALMA DE LA FIESTA
Presenting Sponsor
$100,000
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VIP Access to Festival Concert – 20 tickets
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Company banner & signage on stage Speaking opportunity during concert and parade ceremony
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Social media recognition (dedicated feature)
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Verbal recognition at event
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Company logo on all event marketing materials
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Parade participation
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Booth opportunity
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Logo on volunteer shirts & credentials
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Recognition in recapvideo

CORAZÓN DEL VALLE
Gold Sponsor
$50,000
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VIP Access to Festival Concert – 12 tickets
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Company banner & signage throughout event
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Speaking opportunity during parade ceremony
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Social media recognition
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Verbal recognition at event
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Company logo on event marketing
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Parade participation
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Booth opportunity

VOZ DEL PUEBLO
Silver Sponsor
$25,000
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VIP Access to Festival Concert – 8 tickets
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Company banner & signage throughout event
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Social media recognition
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Verbal recognition at event
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Company logo on event marketing
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Parade participation
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Booth opportunity

¡VIVA LA TRADICIÓN! Bronze Sponsor
$10,000
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VIP Access to Festival Concert – 6 tickets
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Company banner at event
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Social media recognition
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Verbal recognition at event
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Parade participation
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Booth opportunity

COMMUNITY SPONSOR
$5,000
​
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VIP Access to Festival Concert – 4 tickets
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Company banner at event
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Social media recognition
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Verbal recognition at event
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Parade participation
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Booth opportunity

KID'S ZONE
SPONSOR​
$3,000
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Name/logo at Kids Area entrance
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Recognition on event website and social media
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Verbal recognition during family programming

IN-KIND PARTNERSHIPS
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Recognition based on value of services or products contributed (media, food/beverage, production, logistics)
CONTACT
For all questions about the event or sponsorship opportunities, please contact: communityevents@fresnodbh.org
THIS EVENT IS POSSIBLE THROUGH THE SUPPORT OF OUR AMAZING PARTNERS
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